Google Shopping Ads now make up 56% of
retailer ad spend in the USA, and a
study by Merkle has shown that Shopping ads also accounted
for 46% of clicks to retailers in the second quarter of
The current trends indicate that Google Shopping revenue
is only going to grow in the next few years, making
it more vital than ever to have a strong Google Shopping
strategy as a retailer.
The infographic below, produced by Clicteq,
will give you a quick visual and entertaining summary of
seven advanced Google Shopping strategies that can
supercharge your Google Shopping performance and help you
compete in 2017.
Wesley Parker is CEO of Clicteq (http://clicteq.com) and a
contributor to Search Engine Watch.
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Google sparked a small firestorm last week as reports
surfaced that its intelligent assistant device Google
Home had delivered what appeared to be an unsolicited
advertisement to unsuspecting owners.
Advertising has always been about emotions. Emotions lead
to actions and, as such, influencing emotions is the most
effective route to influencing actions.
Google announced yesterday the launch of “shortcuts in
search”, which will allow Android users in the US to
access quick answers on a range of topics with the touch
of a button.
As Google’s index goes mobile-first, consumers get to
grips with voice search, and technology advances to avail
of image identification in our predominantly visual
culture, new opportunities are opening up for the